THE CHALLENGE
How to increase email verification rate of Entera Payroll sign-up journey?
UNDERSTANDING THE PROBLEM
A significant percentage, ranging from 60% to 70%, of new users fail to confirm their email addresses, leading to potential loss of subscription sales and incomplete onboarding processes.
This can be attributed to three main factors:
Friction in the onboarding steps.
Emails getting trapped in spam folders.
User distractions caused by other emails in their inbox.
These obstacles hinder the successful confirmation of email addresses, resulting in reduced engagement and potential loss of valuable users.
Origin of Data Interpretation: MoEngage along with Google Analytics.
ANALYZING THE EXISTING JOURNEY OF ENTERA'S SIGNUP
We shouldn’t forcefully let the users accept the terms and policy.
#Psychology
When users feel a sense of complete control, they are more likely to develop a strong connection with a product. Minimizing friction and providing a sense of freedom is essential in cultivating this positive psychology. By enabling users to navigate effortlessly and customize their experience according to their preferences, we empower them and foster a lasting relationship.
Minimal layout does a decent job of indication the next step but....
Dead end: You can’t interact with this step. It’s a passive screen.
Effort: You rely on the user’s willingness to open their inbox in a new tab.
#Data Insight
60% to 70% of your new users were not confirming their email after signup.
There are 3 main reasons for this:
Friction in the onboarding steps.
Emails getting trapped in spam folders.
User distractions caused by other emails in their inbox.
Origin of Data Interpretation: MoEngage along with Google Analytics.
#Effort
You rely on the user’s willingness to open their inbox in a new tab.
Increase in Onboarding friction, unable to find the verify button. Increase in Cognitive load, user can’t find the Verification button, instead they see a Login Button when scroll down.
#Psychology
Cognitive load is the total amount of mental effort that is required to complete a task. You can think of it as the processing power needed by the user to interact with a product. If the information that needs to be processed exceeds the user’s ability to handle it, the cognitive load is too high.
Dead end. Not enough information what to do next!!!
Despite successfully navigating the initial Entera account verification process, users face numerous challenges and are often left stranded at the last screen with no guidance on the subsequent steps, leaving them perplexed.
Enhanced User Experience of Entera’s Signup Flow
Build Trust, don’t force. Security measures builds trusts in users.
With Sniper Links, your new users will only see YOUR confirmation email in their inbox, nothing else. It works even if you landed in their spam.
#Psychology
More options lead to harder decisions. For example, every mail in your user's inbox completes for their attention. Your user's goal is to decide which one is most important. That's why it's always hard to complete for someone's attention in their mailbox.
What is Sniper Link?
A Sniper Link is a special hyperlink that instantly takes you to a search result for a specific email within a webmail inbox. These links are handy for quickly guiding someone to locate an email you've sent them, helping them confirm their ownership of the email address.
How Sniper Link works?
Sniper Links utilize targeted links based on the user's email service provider (ESP) during signup. The links are customized to show the confirmation email from our business, even if it goes to the spam folder. This is achieved through a simulated search query within the user's email provider inbox, a feature offered by Complete Sniper Links.
The primary action is to verify the account.
User scans. At first instance the users are able to see the Verify button.
🥳 JOB DONE! 🥳
#Psychology
Cognitive load is the total amount of mental effort that is required to complete a task. You can think of it as the processing power needed by the user to interact with a product. If the information is relevant, then cognitive load is less.
Email Verified! 🥳 JOB DONE! 🥳
A simple Login button with good UX writing ease the users what to do next.
Email verification done in 4 steps, earlier it would take a user 5 steps with to complete email verification without any guarantee of completion.
Login Page
Less distraction, more action.
New signup process boasts a 75% email confirmation rat.
Users are now confirming their email 10% faster.
As a result, hundreds of additional completed signups annually.
Origin of Data Interpretation: MoEngage along with Google Analytics.
Now, let's consider a hypothetical situation where your company has an annual revenue of ₹10 crore. If you were to achieve a modest 1% improvement in the conversion rate early in your onboarding funnel, it could potentially drive an additional ₹10,00,000 in annual revenue for your business. This possibility is certainly worth considering and exploring further.
Keywords: payroll design, entera, email verification, product design, verify email design
